Impro is a handbook for running a cult
cult dynamicstech cultureKeith JohnstoneImproSilicon Valley
Author: zuzuleinen
Date: 7/19/2026
Article Summary:
The article discusses how Keith Johnstone's book "Impro" has been influential in Silicon Valley, particularly among tech founders, and explores the book's themes of creativity, spontaneity, and the importance of a charismatic leader. However, the article also raises concerns about the book's cult-like aspects, including Johnstone's use of hypnosis and his emphasis on surrendering one's sense of self to the group.